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Abhandlungen - Ein sortimentsübergreifendes Entscheidungsunterstützungssystem für dynamische Preis- und Werbeplanung im DiY-Handel.
Natter, Martin; Reutterer, Thomas; Mild, Andreas; … - In: Marketing : ZFP ; journal of research and management 28 (2006) 4, pp. 260-267
Persistent link: https://www.econbiz.de/10007382769
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Practice Prize Report-An Assortmentwide Decision-Support System for Dynamic Pricing and Promotion Planning in DIY Retailing
Natter, Martin; Reutterer, Thomas; Mild, Andreas; … - In: Marketing science : the marketing journal of the … 26 (2007) 4, pp. 576-583
Persistent link: https://www.econbiz.de/10007870867
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Dynamic pricing support systems for DIY retailers : a case study from Austria
Natter, Martin; Reutterer, Thomas; Mild, Andreas - In: GfK marketing intelligence review (2009) 1, pp. 46-53
Persistent link: https://www.econbiz.de/10009893793
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Ein sortimentsübergreifendes Entscheidungsunterstützungssystem für dynamische Preis- und Werbeplanung im DIY-Handel
Natter, Martin; Reutterer, Thomas; Mild, Andreas; … - In: Marketing : ZFP ; journal of research and management 28 (2006) 4, pp. 260-268
Persistent link: https://www.econbiz.de/10003391539
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Dynamic pricing support systems for DIY retailers : a case study from Austria
Natter, Martin; Reutterer, Thomas; Mild, Andreas - In: GfK marketing intelligence review / Englische Ausgabe : … (2009) 1, pp. 46-53
Persistent link: https://www.econbiz.de/10003854945
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An Assortment-Wide Decision-Support System for DynamicPricing and Promotion Planning in DIY Retailing
Natter, Martin; Reutterer, Thomas; Mild, Andreas; … - Universität <Frankfurt, Main> / Lehrstuhl für … - 2007
The main objective of this report is to describe a decision-support system for dynamic retailpricing and promotion planning. Our weekly demand model incorporates price, referenceprice effects, seasonality, article availability information, features and discounts. Building onprevious research, we...
Persistent link: https://www.econbiz.de/10009360494
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Analysing qualitative data with quantitative methods: an illustration using personalised item recommendation techniques
Reutterer, Thomas; Mild, Andreas - In: Applying qualitative methods to marketing management …, (pp. 257-277). 2004
Persistent link: https://www.econbiz.de/10001923289
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—An Assortmentwide Decision-Support System for Dynamic Pricing and Promotion Planning in DIY Retailing
Natter, Martin; Reutterer, Thomas; Mild, Andreas; … - In: Marketing Science 26 (2007) 4, pp. 576-583
The main objective of this report is to describe a decision-support system for dynamic retail pricing and promotion planning. Our weekly demand model incorporates price, reference price effects, seasonality, article availability information, features, and discounts. Building on previous...
Persistent link: https://www.econbiz.de/10008789740
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New product development using adaptive neural agents in an artificial factory : a virtual experiment
Mild, Andreas - 2001
Persistent link: https://www.econbiz.de/10004754549
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Zur Bedeutung von daten- und modellgestützten Entscheidungshilfen in Marketing und Handel
Reutterer, Thomas - In: Innovationen in Marketing und Handel, (pp. 119-123). 2006
Persistent link: https://www.econbiz.de/10003388018