"Strong brands are more profitable!" An actual study – where heads of marketing and salesfrom the European Top 500 companies were interviewed – shows that brand-oriented companiesare almost twice as successful as comparable companies without this focus. Hence, themost important companies...

Corporate innovation management geared to long-term success calls for a strategy to grow innovations into a substantial competitive advantage. This, however, coincides with an enormous failure-rate at the market, especially in the field of breakthrough innovations...