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Innovations have acquired a key role in the growth and competition strategies of firms today. They are regarded as an essential tool for stimulating growth and enabling firms to master the competition brought about by the forces of globalization. However, in particular, many small and...
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The twin impact of globalization and digitization is deeply affecting how technology and innovation are managed in firms. This contributed volume analyzes the changing dynamics in the interplay of technology, business and society and the resultant implications for innovation management at firm...
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Einführung -- Begriffsdefinitionen für Mobile Banking -- Aktuelle Studien zum Thema Mobile Banking -- Analyse der Rahmenbedingungen -- Status quo des Mobile-Banking-Angebots -- Mobile Banking aus der Perspektive der Nutzer -- Strategische Bewertung der Untersuchungsergebnisse -- Ausblick und...
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Securing access to "lead markets" is generally regarded as a key driver for the increasing globalization of innovation since these are considered to be "early indicators" for emerging customer needs. Such markets, therefore, offer a good chance of uncertainty reduction for in the innovation...
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Frugal innovations are increasingly considered in the context of sustainability and are seen to have promising potential for the realization of global sustainability goals. So far, the discourse has focused on the question of whether and how frugal innovations contribute to sustainable...
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