This paper examines the implications of “prominence” in search markets. We modelprominence by supposing that the prominent firm will be sampled first by all consumers.If there are no systematic quality differences among firms, we find that the prominentfirm will charge a lower price than its...

This paper considers the impact of reviewers on sales of products of quality unknown to consumers. Sales occur simultaneously after consideration by a reviewer with a known level of bias. Consumers observe the reviewer`s decision and a private signal. We find that: (a) with flexible prices and...