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Persistent link: https://www.econbiz.de/10009686559
By manipulating the scale in graphs, this study demonstrated a new evaluation bias caused by attribute salience in graphical representations. That is, (de)compressing the graph axis scale changed the relative distance with respect to the options of a given attribute and thus changed the salience...
Persistent link: https://www.econbiz.de/10008550534
Persistent link: https://www.econbiz.de/10010032251