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Postmodern consumers use brands to create an authentic self and to reconnect to place, time, culture and others. Although previous research has identified that consumers draw on a range of cues in order to attribute authenticity to branded objects, no scales exist to measure the construct of...
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This article investigates whether sectoral entrepreneurship by ethnic minorities is held back by network disconnection. Popular interest in localized production and consumption often gets offered up as an antidote to rapidly globalizing markets. However, fractures between local production and...
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Purpose: The purpose of this paper is to examine how the material nature of legacy technology makes its users passionately prefer it over its digital alternatives. Design/methodology/approach: This ethnographic study uses data from 26 in-depth interviews with vinyl collectors, augmented with...
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