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Physicians' Persistence and its Implications for Their Response to Promotion of Prescription Drugs

Janakiraman, Ramkumar - 2011

Motivated by the medical literature findings that physicians are inertial, we seek to understand (1) whether physicians exhibit structural persistence in drug choice (structural persistence occurs when the drug chosen for a patient depends structurally on the drug previously prescribed by the...

Persistent link: https://www.econbiz.de/10012756795

Empirical generalisations in customer mindset metrics

Mecredy, Philip J.; Wright, Malcolm J.; Feetham, Pamela M. - In: Journal of consumer behaviour 21 (2022) 1, pp. 102-120

Persistent link: https://www.econbiz.de/10012813940

Marketing As an Integrator in Integrated Health.

Keeling, Debbie - 2018

Cover -- SENIOR ADVISORY BOARD -- Guest editorial -- "I just don't feel like myself anymore": putting the patient's voice into integrated care -- PRACTITIONER COMMENTARY -- Collaborative authenticity -- PRACTITIONER COMMENTARY -- Incorporating digital self-services into integrated mental health...

Persistent link: https://www.econbiz.de/10012686667

Reconstructing Early Modern Notions of Legal Pluralism

Ross, Richard J. - 2014

Persistent link: https://www.econbiz.de/10013049531

Re-examining age-related loyalty for low-involvement purchasing

Mecredy, Philip; Wright, Malcolm; Feetham, Pamela; … - In: European journal of marketing 56 (2022) 7, pp. 1773-1798

Persistent link: https://www.econbiz.de/10013352637

Modeling the effects of promotional efforts on aggregate pharmaceutical demand : what we know and challenges for the future

Wieringa, Jaap E.; Osinga, Ernst C.; Ruiz Conde, Enar; … - In: Innovation and marketing in the pharmaceutical industry …, (pp. 591-628). 2014

Persistent link: https://www.econbiz.de/10010353471

How to grow a brand : retain or acquire customers?

Riebe, Erica; Wright, Malcolm; Stern, Philip; Sharp, Byron - In: Journal of business research : JBR 67 (2014) 5, pp. 990-997

Persistent link: https://www.econbiz.de/10010364060

New versus frequent donors : exploring the behaviour of the most desirable donors

Faulkner, Margaret; Romaniuk, Jenni; Stern, Philip - In: Australasian marketing journal 24 (2016) 3, pp. 198-204

Persistent link: https://www.econbiz.de/10011596771

Forecasting branded and generic pharmaceuticals

Nikolopoulos, Konstantinos; Buxton, Samantha; Khammash, … - In: International journal of forecasting 32 (2016) 2, pp. 344-357

Persistent link: https://www.econbiz.de/10011596831

Forecasting new product trial with analogous series

Wright, Malcom J.; Stern, Philip - In: Journal of business research : JBR 68 (2015) 8, pp. 1732-1738

Persistent link: https://www.econbiz.de/10011317072

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