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~subject:"Interkulturelles Management"
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Interkulturelles Management
Multinationales Unternehmen
20
Transnational corporation
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International market entry
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International marketing
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Internationaler Markteintritt
14
Internationales Marketing
14
USA
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United States
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Firm performance
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Unternehmenserfolg
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Emerging economies
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Schwellenländer
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Welt
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Außenwirtschaftsförderung
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Direct marketing
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Japan
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KMU
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SME
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Trade promotion
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Brand management
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China
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Corporate Social Responsibility
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Corporate social responsibility
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Cross-cultural management
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Export
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Markenführung
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Marketing management
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Marketingmanagement
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Betriebliches Umfeld
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Wilkinson, Timothy J.
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Brouthers, Lance Eliot
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Beamish, Paul W.
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Hawes, Jon M.
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Keig, Dawn L.
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Keillor, Bruce D.
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Marshall, Victor B.
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Journal of global marketing
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Journal of international business studies : JIBS ; an official journal of the Academy of International Business
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ECONIS (ZBW)
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The diminishing effect of cultural distance on subsidiary control
Wilkinson, Timothy J.
;
Peng, George Z.
;
Brouthers, …
- In:
Journal of international management
14
(
2008
)
2
,
pp. 93-107
Persistent link: https://www.econbiz.de/10003722239
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2
Managing relationships with Chinese joint venture partners
Wilkinson, Timothy J.
;
Thomas, Andrew R.
;
Hawes, Jon M.
- In:
Journal of global marketing
22
(
2009
)
2
,
pp. 109-120
Persistent link: https://www.econbiz.de/10003857675
Saved in:
3
Staying of top : crucial issues for international business in the 21st century
Keillor, Bruce D.
(
contributor
); …
-
2011
Persistent link: https://www.econbiz.de/10009236109
Saved in:
4
Solving the single-country sample problem in cultural distance studies
Brouthers, Lance Eliot
;
Marshall, Victor B.
;
Keig, Dawn L.
- In:
Journal of international business studies : JIBS ; an …
47
(
2016
)
4
,
pp. 471-479
Persistent link: https://www.econbiz.de/10011497186
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