Narrow search
Showing 1 - 3 of 3
Cover Image
Becoming a consumer society : a longitudinal and cross-cultural content analysis of print ads from Hong Kong, the People's Republic of China, and Taiwan
Tse, David K. - In: Journal of consumer research : JCR ; an … 15 (1989) 4, pp. 457-472
Persistent link: https://www.econbiz.de/10001068344
Cover Image
Language and Consumer Memory: The Impact of Linguistic Differences between Chinese and English
Schmitt, Bernd H.; Pan, Yigang; Tavassoli, Nader T. - In: Journal of consumer research : JCR ; an … 21 (1994) 3, pp. 419-431
Persistent link: https://www.econbiz.de/10006684196
Cover Image
The Influence of New Brand Entry on Subjective Brand Judgments
Pan, Yigang; Lehmann, Donald R. - In: Journal of consumer research : JCR ; an … 20 (1993) 1, pp. 76-86
Persistent link: https://www.econbiz.de/10006687966