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Exploring direct marketing
O'Malley, Lisa; Patterson, Maurice; Evans, Martin - 1999
Persistent link: https://www.econbiz.de/10000669884
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Exploring direct marketing
O'Malley, Lisa; Patterson, Maurice; Evans, Martin - 1999 - 1. ed.
Persistent link: https://www.econbiz.de/10004567201
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Intimacy or intrusion? The privacy dilemma for relationship marketing in consumer markets
O'Malley, Lisa; Patterson, Maurice; Evans, Martin - In: Journal of marketing management : MM 13 (1997) 6, pp. 54-55
Persistent link: https://www.econbiz.de/10006996655
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Retailer use of geodemographic and other data sources: An empirical investigation
O'Malley, Lisa; Patterson, Maurice; Evans, Martin - In: International journal of retail & distribution management 25 (1997) 6-7, pp. 188-196
Persistent link: https://www.econbiz.de/10006473725
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Direct marketing: rise and rise or rise and fall?
Evans, Martin; O'Malley, Lisa; Patterson, Maurice - In: Marketing intelligence & planning 13 (1995) 6, pp. 16-23
Persistent link: https://www.econbiz.de/10007006077
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Retailing applications of geodemographics: A preliminary investigation
O'Malley, Lisa; Patterson, Maurice; Evans, Martin - In: Marketing intelligence & planning 13 (1995) 2, pp. 29-35
Persistent link: https://www.econbiz.de/10007007548
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Exploring direct and cusomter relationship marketing
Evans, Martin; O'Malley, Lisa; Patterson, Maurice - 2004 - 2. ed.
Persistent link: https://www.econbiz.de/10004827197