Despite major policy and marketing efforts, the uptake of microgeneration technologies in most European countries remains low. Whereas most academic studies and policy reports aim to identify the underlying reasons why people buy these new technologies, they often fail to assess the general...

International marketing is growing in volume and importance for firms. Consequently, the impact of international marketing on society has also taken on additional importance. Distribution through international marketing channels, often referred to as exporting and importing, is the most...

Small business and entrepreneurship scholars have made significant progress toward advancing the field and gaining recognition as an important domain of scientific inquiry. However, the authors suggest that a strong methodological foundation built on state-of-the-art research technologies is...