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This study develops a classification of international business-level strategies built on the dimensions of segment differentiation and geographic scope. In addition, performance outcomes associated with specific international environment and business-level strategy matches are suggested. Using...
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Studies on international competition have tended to focus on macro-level differences in factor endowments or firms' strategic motives. We propose a simple framework for analyzing the dynamics of international competition in a previously domestic industry. Using the resource-based theory of the...
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