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Articles - Scenario Planning: A New Approach to Teaching Marketing Strategy
Doren, Doris C.Van; Brannigan Smith, Darlene - In: Journal of marketing education : JME 21 (1999) 2, pp. 146-155
Persistent link: https://www.econbiz.de/10006295998
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Succeeding in the Communiputer Age: Technology and the Marketing Mix
Courtney, John A.; Doren, Doris C.Van - In: Industrial marketing management : the international … 25 (1996) 1, pp. 1-10
Persistent link: https://www.econbiz.de/10006322394
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Implementing Marketing in a High-Tech Business - Difficulty in Putting Marketing into a Technical Business
Romer, Kevin; Doren, Doris C.Van - In: Industrial marketing management : the international … 22 (1993) 3, pp. 177-186
Persistent link: https://www.econbiz.de/10006358900