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Qualitative research methods for investigating business-to-business marketing questions
Griffin, Abbie - In: Handbook of business-to-business marketing, (pp. 659-679). 2012
Persistent link: https://www.econbiz.de/10009500109
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New-product development innovation and commercialization processes
Griffin, Abbie - In: Encyclopedia of technology and innovation management, (pp. 176-179). 2010
Persistent link: https://www.econbiz.de/10003945766
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Understanding customer needs
Griffin, Abbie - In: Encyclopedia of technology and innovation management, (pp. 231-232). 2010
Persistent link: https://www.econbiz.de/10003945792
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Obtaining customer needs for product development
Griffin, Abbie - In: The PDMA handbook of new product development, (pp. 213-230). 2013
Persistent link: https://www.econbiz.de/10009710760
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Obtaining customer needs for product development
Griffin, Abbie - In: The PDMA handbook of new product development, (pp. 211-227). 2005
Persistent link: https://www.econbiz.de/10003831470
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Creeating systemic capability for consistent high performance new product development
McDonough, Edward F.; Griffin, Abbie - In: New product development and production networks : …, (pp. 441-458). 2000
Persistent link: https://www.econbiz.de/10001455207