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Instructor Feedback: How Much Do Students Really Want?

Ackerman, David S.; Gross, Barbara L. - In: Journal of marketing education : JME 32 (2010) 2, pp. 172-182

Persistent link: https://www.econbiz.de/10008436744

I Can Start That JME Manuscript Next Week, Can't I? The Task Characteristics Behind Why Faculty Procrastinate

Ackerman, David S.; Gross, Barbara L. - In: Journal of marketing education : JME 29 (2007) 2, pp. 97-110

Persistent link: https://www.econbiz.de/10007758343

How Many Choices Are Good? Measurement of the Effects of Course Choice on Perceptions of a Marketing Option

Ackerman, David S.; Gross, Barbara L. - In: Journal of marketing education : JME 28 (2006) 1, pp. 69-80

Persistent link: https://www.econbiz.de/10006228801

My Instructor Made Me Do It: Task Characteristics of Procrastination

Ackerman, David S.; Gross, Barbara L. - In: Journal of marketing education : JME 27 (2005) 1, pp. 5-13

Persistent link: https://www.econbiz.de/10006239828

Consumers' perception and misperception of market leadership and market pioneership

Kamins, Michael A.; Alpert, Frank H.; Perner, Lars - 2003

Does a brand benefit from being perceived as market leader or market pioneer? What happens when a brand is misperceived as market leader or market pioneer? This research presents an empirical design that tests if consumer awareness of market leadership and market pioneership has an impact on...

Persistent link: https://www.econbiz.de/10009448243

Consumers' Perception and Misperception of Market Leadership and Market Pioneership

Kamins, Michael A.; Alpert, Frank H.; Perner, Lars - In: Journal of marketing management : MM 19 (2003) 7-8, pp. 807-834

Persistent link: https://www.econbiz.de/10006967201

How do consumers know which brand is the market leader or market pioneer? Consumers' inferential processes, confidence and accuracy

Kamins, Michael A.; Alpert, Frank; Perner, Lars - In: Journal of marketing management : MM 23 (2007) 7-8, pp. 590-612

Persistent link: https://www.econbiz.de/10007901905

BOOK REVIEWS - ASKING ABOUT PRICES: A NEW APPROACH TO UNDERSTANDING PRICE STICKINESS

Blinder, Alan S.; Canetti, Elie R.D.; Lebow, David E.; … - In: Journal of consumer affairs : official publication of … 32 (1998) 2, pp. 424-426

Persistent link: https://www.econbiz.de/10007348358

How do consumers know which brand is the market leader or market pioneer? Consumers' inferential processes, confidence and accuracy

Kamins, Michael; Alpert, Frank; Perner, Lars - In: Journal of marketing management : MM 23 (2007) 7, pp. 590-612

Persistent link: https://www.econbiz.de/10008416738

Why we buy what we buy: A theory of consumption values

Sheth, Jagdish N.; Newman, Bruce I.; Gross, Barbara L. - In: Journal of Business Research 22 (1991) 2, pp. 159-170

Persistent link: https://www.econbiz.de/10005474137