The objective of this study is to test whether gender stereotyping in printed advertising is more prevalent in masculine as opposed to feminine countries. We consider this to be important, as advertising is generally more influential than literature in spreading stereotypical ideas given its...

This study experimentally investigated the influence of topic involvement on mail survey response rate and speed. The results show that response rates were higher for topics that are generally considered as high involvement than for topics that are generally considered as low involvement....

This paper investigates the relationship between two outcomes of relationship marketing affective commitment and behavioral loyalty and consumers unethical behavior. The main objective of the study is to assess whether affective commitment and behavioral loyalty to a store translate into more...