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Wells, Melanie
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Forbes : business and finance
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Suite Dreams - Millions stay at Starwood Hotels properties. Chief Steven Heyer thinks marketers will pay dearly to get access them. . Plus: Paul McCartneys divorce shilling on Wiki...
Wells, Melanie
;
Fass, Allison
- In:
Forbes : business and finance
(
2006
),
pp. 54-59
Persistent link: https://www.econbiz.de/10007290269
Saved in:
2
OutFront - Bad Boy Makes Good - Even on Madison Avenue, Donny Deutsch was too loud. Not any more
Wells, Melanie
- In:
Forbes : business and finance
(
1999
),
pp. 100-107
Persistent link: https://www.econbiz.de/10006293490
Saved in:
3
Out Front - Face-lift Fever - Even Aunt Jemima needs a nip and tuck now and then
Wells, Melanie
- In:
Forbes : business and finance
(
1999
),
pp. 58
Persistent link: https://www.econbiz.de/10006293886
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4
Happier Meals - Fresher fried chicken at KFC?
Wells, Melanie
- In:
Forbes : business and finance
(
2003
),
pp. 76-86
Persistent link: https://www.econbiz.de/10006259378
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5
Pepsi's New Challenge - Vegetable Rice Puff, anyone? The beverage and snack giant thinks "healthy" food will keep it fat.
Wells, Melanie
- In:
Forbes : business and finance
(
2003
),
pp. 68-75
Persistent link: https://www.econbiz.de/10006259379
Saved in:
6
Wild Blue Wonder - David Neeleman's JetBlue has the best profit margins of any airline. Is it the next Southwest -- Or another People Express?
Wells, Melanie
- In:
Forbes : business and finance
(
2002
),
pp. 130-139
Persistent link: https://www.econbiz.de/10006262769
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7
D-Day for Ebay - The online auctioneer wants to become a mass marketer - without losing its folksy flea-market feel.
Wells, Melanie
- In:
Forbes : business and finance
(
2002
),
pp. 68-71
Persistent link: https://www.econbiz.de/10006264219
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8
Books - Her Way - An ad legend recounts her glory days - and the gory demise of her agency.
Wells, Melanie
- In:
Forbes : business and finance
(
2002
),
pp. 206-211
Persistent link: https://www.econbiz.de/10006266272
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9
Smooth Operator - High society has warmly embraced Botox. Now Allergan aims to exploit the fear of aging in middle America.
Wells, Melanie
- In:
Forbes : business and finance
(
2002
),
pp. 167-170
Persistent link: https://www.econbiz.de/10006266282
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10
The Perfect Combo - The quiet family-run Smucker is taking on new brands - and the big time.
Wells, Melanie
- In:
Forbes : business and finance
(
2002
),
pp. 226-229
Persistent link: https://www.econbiz.de/10006267881
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