Pricing is one of the more difficult aspects of marketing management and poses interesting problems for economists seeking to explain product valuations from the buyer perspective. Developed models and processes work best for standardized products but are problematic when the products are...

Although it is often believed that online shopping is characteristic of younger consumers, actually in the US about 25% of online purchasing is by seniors, equal to their population share (Business Insider 2018). In Europe, 54% of retirees purchase online although Western Europeans are more...

This paper examines market dynamics of global and local brands in consumer packaged goods category in China, India, and Turkey. These are large markets with robust growth expectations and varying levels of retail modernization. This research analyzes trends in market shares of local and global...

Views of ethical practical can vary by the moral and ethical frameworks adopted and across times and situations. In a world of interconnected businesses, however, consensus on international norms, applications of contracts and treaties, and inter-personal obligations are the subject of much...