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Customer-centric product definition : the key to great product development
Mello, Sheila
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2002
Persistent link: https://www.econbiz.de/10004693347
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Value innovation portfolio management : achieving double-digit growth through customer value
Mello, Sheila
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2006
Persistent link: https://www.econbiz.de/10003330427
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Value innovation portfolio management : achieving double-digit growth through customer value
Mello, Sheila
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2006
Persistent link: https://www.econbiz.de/10004878232
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