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Companies, People, Ideas - Who Is This Guy? - A Canadian takes on Madison Avenue.
Wells, Melanie - In: Forbes : business and finance (2004), pp. 32
Persistent link: https://www.econbiz.de/10006242750
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Marketing - Life After Atkins - The nutrition doc's dogma: Carbs are sinful. His successors are backsliding a little.
Wells, Melanie - In: Forbes : business and finance (2004), pp. 119
Persistent link: https://www.econbiz.de/10006247309
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Marketing - "Who Is This Guy?" - An unknown Canadian comes to Madison Avenue.
Wells, Melanie - In: Forbes : business and finance (2004), pp. 108-110
Persistent link: https://www.econbiz.de/10006249031
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Meet Your New Sales Force - How P&G, Coke and Sony use teens to push products in homes and schools.
Wells, Melanie - In: Forbes : business and finance (2004), pp. 84-89
Persistent link: https://www.econbiz.de/10006249373
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OutFront - Flip Cards, Not Burgers - Planet Hollywood's unlikely sequel.
Wells, Melanie - In: Forbes : business and finance (2003), pp. 72
Persistent link: https://www.econbiz.de/10006252175
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OutFront - Back in Fashion - Faded Seventh Avenue stars enjoy high-profile second acts.
Wells, Melanie - In: Forbes : business and finance (2003), pp. 50
Persistent link: https://www.econbiz.de/10006253061
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In Search of the Buy Button - What makes some products irresistible? Neuroscientists are racing to find out -- And pass the answer along to marketers.
Wells, Melanie - In: Forbes : business and finance (2003), pp. 62-71
Persistent link: https://www.econbiz.de/10006253623
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Marketing - Winner's Circle - Ad agencies are so frantic for business that 100 scrambled for a (USD)15 million account from Virgin Atlantic. How a smallish firm won the tournament.
Wells, Melanie - In: Forbes : business and finance (2003), pp. 161-167
Persistent link: https://www.econbiz.de/10006255979
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Happier Meals - Fresher fried chicken at KFC?
Wells, Melanie - In: Forbes : business and finance (2003), pp. 76-86
Persistent link: https://www.econbiz.de/10006259378
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Pepsi's New Challenge - Vegetable Rice Puff, anyone? The beverage and snack giant thinks "healthy" food will keep it fat.
Wells, Melanie - In: Forbes : business and finance (2003), pp. 68-75
Persistent link: https://www.econbiz.de/10006259379