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Defensive marketing strategies : an equilibrium analysis based on decoupled response function models
Kumar, K. R.
- In:
Management science : journal of the Institute for …
34
(
1988
)
7
,
pp. 805-815
Persistent link: https://www.econbiz.de/10001060348
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A heuristic for marketing-production decisions in industrial channels of distribution
Kumar, K. Ravi
;
Loomba, Arvinder P. S.
;
Hadjinicola, …
- In:
International journal of operations and quantitative …
15
(
2009
)
3
,
pp. 207-221
Persistent link: https://www.econbiz.de/10003952037
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