Martini, Nancy - 2011 - Online-Ausg.
Machine generated contents note: DEDICATION 6 ACKNOWLEDGEMENTS 7 PREFACE 11 FOREWORD 17 CHAPTER 1: THE SCIENCE of SELLING 20 The Changing Nature of Selling 21 The Crisis in Sales Management 24 The Advent of Scientific Selling 29 CHAPTER 2: The SCIENCE of BEHAVIORAL ASSESSMENT 33 Behavioral...