Narrow search
Showing 1 - 7 of 7
Cover Image
The Contemporary Use of Strategy, Strategic Planning, and Planning Tools by Marketers: A Cross-national Comparison
Morris, Michael H.; Pitt, Leyland F. - In: European journal of marketing : EJM 27 (1993) 9, pp. 36-57
Persistent link: https://www.econbiz.de/10006106398
Cover Image
Differentiation and silver medal winner effects
Caruana, Albert; Pitt, Leyland F.; Berthon, Pierre R.; … - In: European journal of marketing : EJM 43 (2009) 11/12, pp. 1365-1377
Persistent link: https://www.econbiz.de/10009525788
Cover Image
The determinants of entrepreneurial activity: Implications for marketing
Morris, Michael H.; Lewis, Pamela S. - In: European journal of marketing : EJM 29 (1995) 7, pp. 31-48
Persistent link: https://www.econbiz.de/10006102825
Cover Image
Innovation or customer orientation? An empirical investigation
Berthon, Pierre; Hulbert, James Mac; Pitt, Leyland - In: European journal of marketing : EJM 38 (2004) 9, pp. 1065-1090
Persistent link: https://www.econbiz.de/10006079446
Cover Image
Mind the gap: An analysis of service provider versus customer perceptions of market orientation and the impact on satisfaction
Krepapa, Areti; Berthon, Pierre; Webb, Dave; Pitt, Leyland - In: European journal of marketing : EJM 37 (2003) 1-2, pp. 197-218
Persistent link: https://www.econbiz.de/10006084805
Cover Image
Australian marketing managers' perceptions of the Internet: A quasi-longitudinal perspective
Leong, Elaine K.F.; Ewing, Michael T.; Pitt, Leyland F. - In: European journal of marketing : EJM 37 (2003) 3, pp. 554-571
Persistent link: https://www.econbiz.de/10006084791
Cover Image
Pharmaceutical promotion tools : their relative importance
Pitt, Leyland F. - In: European journal of marketing : EJM 22 (1988) 5, pp. 7-14
Persistent link: https://www.econbiz.de/10001049948