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Betriebswirtschaftsstudium
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Pitt, Leyland F.
7
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Page, Michael J.
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2
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Journal of general management
Business horizons
58
Journal of business research : JBR
19
Business Horizons
18
Industrial marketing management : the international journal for industrial and high-tech firms
18
Journal of Business Research
12
Journal of small business management : JSBM ; a joint publ. 4 times a year of the International Council for Small Business and the West Virginia University Bureau of Business Research
12
Journal of advertising research
11
Entrepreneurship, theory and practice : ET & P
8
International journal of advertising : the quarterly review of marketing communications
8
International journal of wine business research : IJWBR
8
Journal of financial services marketing : JFSM
8
Marketing intelligence & planning
8
Psychology & marketing
8
AMS review : official publication of the Academy of Marketing Science
7
European journal of marketing : EJM
7
Journal of developmental entrepreneurship : JDE
7
Journal of developmental entrepreneurship : JDE ; a publication devoted to issues concerning microenterprise development
7
Edward Elgar E-Book Archive
6
International journal of technology marketing : IJTMkt
6
Journal of marketing management : MM
6
Operations research, Management science : OR MS ; the international literature digest
6
The journal of strategic information systems : incorporating International Information Systems
6
California management review : CMR
5
Journal of marketing education : JME
5
Small business economics : an entrepreneurship journal
5
Annals in entrepreneurship education
4
Journal of consumer behaviour : an international research review
4
Journal of management studies : JMS
4
Journal of managerial psychology
4
Journal of the Academy of Marketing Science
4
The Oxford handbook of management information systems : critical perspectives and new directions
4
California management review
3
Entrepreneurship and regional development : an international journal
3
European Management Journal
3
European management journal : publ. twice a year for the Scottish Business School
3
International journal of market research : JMRS ; the journal of the Market Research Society
3
International review of entrepreneurship : IRE
3
Journal of Developmental Entrepreneurship (JDE)
3
Journal of business ethics : JOBE
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OLC EcoSci
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1
When Marketing and Strategy Become One
Pitt, Leyland F.
;
Morris, Michael H.
- In:
Journal of general management
21
(
1995
)
2
,
pp. 21-30
Persistent link: https://www.econbiz.de/10006635541
Saved in:
2
Online communication of brand personality : a study of MBA programs of top business schools
Opoku, Robert Ankomah
;
Caruana, Albert
;
Pitt, Leyland F.
; …
- In:
Journal of general management
35
(
2009/10
)
1
,
pp. 47-64
Persistent link: https://www.econbiz.de/10003898054
Saved in:
3
How well are business schools managing their brands? A research note
Pitt, Leyland F.
;
Berthon, Pierre
;
Spyropoulou, Stavroula
; …
- In:
Journal of general management
31
(
2006
)
3
,
pp. 1-10
Persistent link: https://www.econbiz.de/10007266703
Saved in:
4
From Surfer to Buyer on the WWW: What Marketing Managers Might Want to Know
Pitt, Leyland
;
Berthon, Pierre
;
Watson, Richard T.
- In:
Journal of general management
22
(
1996
)
1
,
pp. 1-13
Persistent link: https://www.econbiz.de/10006633273
Saved in:
5
Online communication of brand personality: A study of MBA programs of top business schools
Opoku, Robert Ankomah
;
Caruana, Albert
;
Pitt, Leyland
; …
- In:
Journal of general management
35
(
2009
)
1
,
pp. 47-64
Persistent link: https://www.econbiz.de/10008311949
Saved in:
6
Positioning the Executive MBA product: Let's not forget the requirements of the corporate market
Page, Michael J.
;
Bevelander, Dianne
;
Pitt, Leyland F.
- In:
Journal of general management
30
(
2004
)
1
,
pp. 1-16
Persistent link: https://www.econbiz.de/10006608377
Saved in:
7
Juggling Janus -- Strategy for general managers in an age of paradoxical trends
Pitt, Leyland F.
;
Schlegelmilch, Bodo
- In:
Journal of general management
33
(
2008
)
3
,
pp. 69-84
Persistent link: https://www.econbiz.de/10008054157
Saved in:
8
In the words: Managerial approaches to exploring corporate intended image through content analysis
Pitt, Leyland F.
;
Papania, Lisa
- In:
Journal of general management
32
(
2007
)
4
,
pp. 1-16
Persistent link: https://www.econbiz.de/10007765714
Saved in:
9
Juggling Janus - strategy for general managers in an age of paradoxical trends
Pitt, Leyland F.
;
Schlegelmilch, Bodo B.
- In:
Journal of general management
33
(
2007/08
)
3
,
pp. 69-84
Persistent link: https://www.econbiz.de/10003717475
Saved in:
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