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Nomen est omen : formalizing customer labeling theory

Plangger, Kirk; Kietzmann, Jan H.; Pitt, Leyland F.; … - In: AMS review : official publication of the Academy of … 3 (2013) 4, pp. 193-204

Persistent link: https://www.econbiz.de/10010233420

Making a face : graphical illustrations of managerial stances toward customer creativity

Campbell, Colin L.; Berthon, Pierre R.; Pitt, Leyland F.; … - In: Australasian marketing journal 20 (2012) 1, pp. 9-15

Persistent link: https://www.econbiz.de/10009508044

Marketing meets Web 2.0, social media, and creative consumers : implications for international marketing strategy

Berthon, Pierre R.; Pitt, Leyland F.; Plangger, Kirk; … - In: Business horizons 55 (2012) 3, pp. 261-271

Persistent link: https://www.econbiz.de/10009548142

Marketing meets Web 2.0, social media, and creative consumers: Implications for international marketing strategy

Berthon, Pierre R.; Pitt, Leyland F.; Plangger, Kirk; … - In: Business Horizons 55 (2012) 3, pp. 261-271

The 21st century has brought both opportunities and challenges in our global, boundaryless world. Importantly, managers face a dynamic and interconnected international environment. As such, 21st century managers need to consider the many opportunities and threats that Web 2.0, social media, and...

Persistent link: https://www.econbiz.de/10010577856

E-commerce in South Korea : a Canadian perspective

Eriksson, Theresa; Matheson, Kristin; Pitt, Leyland F.; … - 2019

Persistent link: https://www.econbiz.de/10012127497

Is it all a game? : understanding the principles of gamification

Robson, Karen; Plangger, Kirk; Kietzmann, Jan H.; … - In: Business horizons 58 (2015) 4, pp. 411-420

Persistent link: https://www.econbiz.de/10011300887

Case teaching in the age of technological sophistication

Pitt, Leyland F.; Crittenden, Victoria Lynn; Plangger, Kirk - In: Journal of the Academy of Business Education : JABE 13 (2012) 1, pp. 77-94

Persistent link: https://www.econbiz.de/10009551308

Mobility at work : a typology of mobile communities of practice and contextual ambidexterity

Kietzmann, Jan; Plangger, Kirk; Eaton, Ben; … - In: The journal of strategic information systems : … 22 (2013) 4, pp. 282-297

Persistent link: https://www.econbiz.de/10010231812

Luxury is what you say : analyzing electronic word-of-mouth marketing of luxury products using artificial intelligence and machine learning

Oc, Yusuf; Plangger, Kirk; Sands, Sean; Campbell, Colin L. - In: Psychology & marketing 40 (2023) 9, pp. 1704-1719

Persistent link: https://www.econbiz.de/10014338319

Does (customer data) size matter? : generating valuable customer insights with less customer relationship risk

Plangger, Kirk; Marder, Ben; Montecchi, Matteo; Watson, … - In: Psychology & marketing 40 (2023) 10, pp. 2016-2028

Persistent link: https://www.econbiz.de/10014338467