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Brands and burlesque : toward a theory of spoof advertising
Berthon, Pierre R.; Pitt, Leyland F. - In: AMS review : official publication of the Academy of … 2 (2012) 2/4, pp. 88-98
Persistent link: https://www.econbiz.de/10009717337
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From instrumentality to emergence in information systems
Watson, Richard T.; Berthon, Pierre R.; Pitt, Leyland F. - In: The Oxford handbook of management information systems : …, (pp. 672-682). 2011
Persistent link: https://www.econbiz.de/10009268614
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Ad bites : toward a theory of ironic advertising
Pehlivan, Ekin; Berthon, Pierre R.; Pitt, Leyland F. - In: Journal of advertising research 51 (2011) 2, pp. 417-426
Persistent link: https://www.econbiz.de/10009269505
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Just when you thought it was safe to go back into the Web : marketing meets Web 2.0, social media, and creative consumers
Pitt, Leyland F.; Berthon, Pierre R. - In: Business horizons 54 (2011) 3, pp. 181-183
Persistent link: https://www.econbiz.de/10009126418
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Brand worlds : from articulation to integration
Berthon, Pierre R.; Pitt, Leyland F.; Chakrabarti, Ronika; … - In: Journal of advertising research 51 (2011), pp. 182-194
Persistent link: https://www.econbiz.de/10009126979
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Tracking back-talk in consumer-generated advertising : an analysis of two interpretative approaches
Campbell, Colin; Pitt, Leyland F.; Parent, Michael; … - In: Journal of advertising research 51 (2011) 1, pp. 224-238
Persistent link: https://www.econbiz.de/10009127057
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Luxury wine brand visibility in social media : an exploratory study
Reyneke, Mignon; Pitt, Leyland F.; Berthon, Pierre R. - In: International journal of wine business research : IJWBR 23 (2011) 1, pp. 21-35
Persistent link: https://www.econbiz.de/10009008218
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Understanding consumer conversations around ads in a Web 2.0 world
Campbell, Colin; Pitt, Leyland F.; Parent, Michael; … - In: Journal of advertising : official publication of the … 40 (2011) 1, pp. 87-102
Persistent link: https://www.econbiz.de/10009009158
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It is emergent : five propositions on the relationship between creative consumers and technology
DesAutels, Philip; Salehi-Sangari, Esmail; Berthon, Pierre - In: International journal of technology marketing : IJTMkt 9 (2014) 1, pp. 72-85
Persistent link: https://www.econbiz.de/10010399461
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Making a face : graphical illustrations of managerial stances toward customer creativity
Campbell, Colin L.; Berthon, Pierre R.; Pitt, Leyland F.; … - In: Australasian marketing journal 20 (2012) 1, pp. 9-15
Persistent link: https://www.econbiz.de/10009508044