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Hult, G.Tomas M.
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Slater, Stanley F.
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OLC EcoSci
86
ECONIS (ZBW)
20
RePEc
4
USB Cologne (EcoSocSci)
1
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1
Organizational Learning and Market Orientation in International Marketing Education
Hult, G.Tomas M.
;
Keillor, Bruce D.
- In:
Journal of teaching in international business
10
(
1999
)
3-4
,
pp. 81-98
Persistent link: https://www.econbiz.de/10007120342
Saved in:
2
A Cross-National Assessment of Social Desirability Bias and Consumer Ethnocentrism
Hult, G.Tomas M.
;
Keillor, Bruce D.
;
Lafferty, Barbara A.
- In:
Journal of global marketing
12
(
1999
)
4
,
pp. 29-44
Persistent link: https://www.econbiz.de/10006987783
Saved in:
3
NATID: The Development and Application of a National Identity Measure for Use in International Marketing
Keillor, Bruce D.
;
Hult, G.Tomas M.
;
Erffmeyer, Robert C.
; …
- In:
Journal of international marketing
4
(
1996
)
2
,
pp. 57-74
Persistent link: https://www.econbiz.de/10007253039
Saved in:
4
The service encounter in a multi-national context
Keillor, Bruce D.
;
Lewison, Dale
;
Hult, G.Tomas M.
; …
- In:
The journal of services marketing
21
(
2007
)
6
,
pp. 451
Persistent link: https://www.econbiz.de/10007797740
Saved in:
5
A Study of the Service Encounter in Eight Countries
Keillor, Bruce D.
;
Hult, G.Tomas M.
;
Kandemir, Destan
- In:
Journal of international marketing
12
(
2004
)
1
,
pp. 9-35
Persistent link: https://www.econbiz.de/10007230674
Saved in:
6
ARTICLES - Valued Product Attributes in an Emerging Market: A Comparison Between French and Malaysian Consumers
Hult, G.Tomas M.
;
Keillor, Bruce D.
;
Hightower, Roscoe
- In:
Journal of world business : JWB
35
(
2000
)
2
,
pp. 206-220
Persistent link: https://www.econbiz.de/10005895822
Saved in:
7
Predictors of firm-level political behavior in the global business environment: an investigation of specific activities employed by US firms
Keillor, Bruce D.
;
Hult, G.Tomas M.
- In:
International business review : the official journal of …
13
(
2004
)
3
,
pp. 309-330
Persistent link: https://www.econbiz.de/10005928162
Saved in:
8
Direct marketing channels: selecting and employing the right media
Keillor, Bruce D.
- In:
Direct marketing in action : cutting-edge strategies …
,
(pp. 121-137)
.
2007
Persistent link: https://www.econbiz.de/10003443982
Saved in:
9
Tools vs toys : does your technology work for you or play with you?
Keillor, Bruce D.
- In:
Direct marketing : an international journal
1
(
2007
)
4
,
pp. 211-217
Persistent link: https://www.econbiz.de/10003936983
Saved in:
10
Winning in the global market : a practical guide to international business success
Keillor, Bruce D.
-
2012
Persistent link: https://www.econbiz.de/10009501175
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