Managers have a tough job. By definition, they must accomplishtheir goals and do their work through the work of others. The oldsaying that ''If you want something done right, do it yourself'' hasa ring of truth to it, because it is usually harder to get employees todo a challenging job well than...

Introduction -- The quest for star performers -- Creating a positive performance environment -- Rethinking management communications -- Using motivational communication techniques -- Tackling the feelings that drive performance -- Providing challenging opportunities -- Using feedback to motivate...

Eingeführter, stark nachgefragter Grundlagentitel, der insbesondere in der Praxis zur Anwendung kommt. Das Buch versteht sich als Handreichung für die Lösung jeder Marketingaufgabe unabhängig vom verwendeten Kanal, digital oder analog. Deshalb werden alle hier vermittelten Basics immer...

Title Page -- Copyright Page -- Table of Contents -- Introduction -- About This Book -- Foolish Assumptions -- Icons Used in This Book -- Beyond the Book -- Where to Go from Here -- Part 1 Marketing in a Consumer-Driven World -- Chapter 1 Understanding Consumers Today and What Matters Most --...