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Developing global products and marketing strategies : a construct and a research agenda
Wills, James R.; Samli, A. Coskun; Jacobs, Laurence W. - 2008
Persistent link: https://www.econbiz.de/10003655925
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Developing global products and marketing strategies : a rejoinder
Samli, A. Coskun; Wills, James R.; Jacobs, Laurence W. - 2008
Persistent link: https://www.econbiz.de/10003655932
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Strategic issues for hi-tech marketing
Samli, A. Coskun - In: Advances in business marketing : a research annual 4 (1990), pp. 177-200
Persistent link: https://www.econbiz.de/10001097977
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Strategies for marketing computers and related products
Samli, A. Coskun - In: Industrial marketing management : the international … 15 (1986) 1, pp. 23-32
Persistent link: https://www.econbiz.de/10001027955
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Pricing practices of American multinational firms : standardization vs. localization dichotomy
Samli, A. Coskun - In: Journal of global marketing 8 (1994) 2, pp. 51-73
Persistent link: https://www.econbiz.de/10001178338
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Advertising and promotion for retailing : text and cases
JACOBS, LAURENCE W. - 1972
Persistent link: https://www.econbiz.de/10004553277
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Consumerist movement and advertising regulation in the international environment : today and the future
Ryans, John K. - In: European journal of marketing : EJM 19 (1985) 1, pp. 5-11
Persistent link: https://www.econbiz.de/10001071461
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Step two in benefit segmentation : learning the benefits realized by major travel markets
Woodside, Arch G. - In: Journal of travel research : a quarterly publication of … 24 (1985) 1, pp. 7-13
Persistent link: https://www.econbiz.de/10001027837
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Import Purchasing Decision Behaviour: An Empirical Study of Japanese Import Managers
Ghymn, Kyung-il; Jacobs, Laurence W. - In: International marketing review 10 (1993) 4, pp. 4-14
Persistent link: https://www.econbiz.de/10006355101