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Relationship Marketing: An Age...
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Subject
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Consumer behaviour
81
Konsumentenverhalten
81
Marketing
52
Marketing theory
50
Marketingtheorie
50
Marketing management
42
Marketingmanagement
42
Beziehungsmarketing
35
Relationship marketing
35
Theorie
35
Theory
35
Lieferantenmanagement
23
Supplier relationship management
23
B-to-B-Marketing
21
Business-to-business marketing
21
Marktforschung
21
USA
19
United States
18
Internationales Marketing
16
International marketing
15
Multinationales Unternehmen
15
Transnational corporation
13
Verbraucher
13
Welt
13
World
13
Market research
12
Selling
12
Verkauf
12
Emerging economies
11
Schwellenländer
11
Vereinigte Staaten
11
Naresh K. Malhotra
10
Russell W. Belk
10
Salespeople
10
Verkaufspersonal
10
Corporate Social Responsibility
9
Corporate social responsibility
9
Einzelhandel
9
Personality psychology
9
Persönlichkeitspsychologie
9
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Online availability
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Undetermined
90
Free
6
Type of publication
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Article
273
Book / Working Paper
221
Journal
2
Other
2
Type of publication (narrower categories)
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Article in journal
98
Aufsatz in Zeitschrift
98
Collection of articles of several authors
96
Sammelwerk
96
Collection of articles written by one author
91
Sammlung
91
Festschrift
22
Aufsatz im Buch
17
Book section
17
Reprint
17
Aufsatzsammlung
10
Mehrbändiges Werk
8
Multi-volume publication
8
Konferenzschrift
3
Arbeitspapier
2
Monografische Reihe
2
Working Paper
2
Article
1
Bibliografie enthalten
1
Bibliography included
1
Biografie
1
Biography
1
Case study
1
Conference paper
1
Conference proceedings
1
Fallstudie
1
Fallstudiensammlung
1
Graue Literatur
1
Handbook
1
Handbuch
1
Interview
1
Konferenzbeitrag
1
Non-commercial literature
1
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1
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1
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Language
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English
341
Undetermined
154
German
3
Author
All
Sheth, Jagdish N.
384
Sharma, Arun
135
Iyer, Gopalkrishnan R.
26
Parvatiyar, Atul
24
Grewal, Dhruv
20
Holbrook, Morris B.
17
Sisodia, Rajendra
17
Krishnan, Balaji C.
14
Malhotra, Naresh K.
14
Sisodia, Rajendra S.
13
Belk, Russell W.
12
Levy, Michael
12
Hunt, Shelby D.
11
Kumar, V.
11
Solomon, Michael R.
10
Wind, Yoram
10
Grönroos, Christian
9
Jacoby, Jacob
9
Mehrotra, Anuj
9
Monroe, Kent B.
9
Raajpoot, Nusser A.
9
Krishnan, R.
8
Bettman, James R.
7
Green, Paul E.
7
Rangarajan, Deva
7
Uslay, Can
7
Varadarajan, Rajan
7
Zaltman, Gerald
7
Eshghi, Abdolreza
6
Evanschitzky, Heiner
6
Paesbrugghe, Bert
6
Sinha, Mona
6
Rao, Vithala R.
5
Sethi, S.Prakash
5
Syam, Niladri
5
Yow, John
5
Arnold, Todd J.
4
Bechwati, Nada Nasr
4
Chebat, Jean-Charles
4
Howard, John A.
4
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Institution
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University of Illinois at Urbana-Champaign. College of Commerce and Business Administration.
2
American Marketing Association
1
Freie Universität Berlin / Institut für Marketing
1
International Conference on Relationship Marketing <1996, Berlin>
1
International Conference on Relationship Marketing <1996>
1
National Conference on Social Marketing <1972, Urbana, Ill.>
1
Workshop on Computational Learning Theory <7, 1994, New Brunswick, NJ>
1
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Published in...
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Legends in marketing
81
Industrial marketing management : the international journal for industrial and high-tech firms
51
Legends in consumer behavior
43
Journal of business research : JBR
20
Journal of Business Research
14
Journal of the Academy of Marketing Science
12
Journal of marketing theory and practice
9
Journal of retailing
9
Global business perspectives series
7
Journal of marketing
6
Legends in strategic marketing
6
The journal of business & industrial marketing
6
European journal of marketing : EJM
5
Handbook of relationship marketing
4
Journal of macromarketing
4
Journal of marketing research : JMR
4
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
4
The journal of personal selling & sales management : JPSSM
4
The journal of services marketing
4
Does marketing need reform? : fresh perspectives on the future
3
Journal of marketing management : MM
3
Legends in marketing series
3
Marketing theory
3
Models of buyer behavior
3
Operations research, Management science : OR MS ; the international literature digest
3
Zeitschrift für Markt-, Meinungs- und Zukunftsforschung : Vierteljahresbeiträge zu Theorie und Praxis
3
Artha vijñāna : journal of the Gokhale Institute of Politics and Economics
2
Business horizons
2
Consumer and industrial buying behavior
2
Consumer behavior : contemporary research in action
2
Data envelopment analysis : a handbook of empirical studies and applications
2
E-Services : opportunities and threats
2
Insights into consumer behavior
2
International business review : the official journal of the European International Business Academy
2
International marketing review
2
Journal of global marketing
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of macromarketing : examining the interactions among markets, marketing, and society
2
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
2
Management Science
2
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Source
All
ECONIS (ZBW)
353
OLC EcoSci
85
USB Cologne (EcoSocSci)
31
RePEc
21
Other ZBW resources
5
BASE
2
EconStor
1
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1
Behavioral approaches to industrial marketing : extant and emerging reserach
Sheth, Jagdish N.
;
Sharma, Arun
- In:
Handbuch Industriegütermarketing : Strategien - …
,
(pp. 147-173)
.
2004
Persistent link: https://www.econbiz.de/10002471406
Saved in:
2
The resurgence of India : triumph of institutions over infrastructure?
Iyer, Gopalkrishnan R.
;
Sheth, Jagdish N.
;
Sharma, Arun
- In:
Journal of macromarketing : examining the interactions …
32
(
2012
)
3
,
pp. 309-318
Persistent link: https://www.econbiz.de/10009621041
Saved in:
3
Why integrating purchasing with marketing is both inevitable and beneficial
Sheth, Jagdish N.
;
Sharma, Arun
;
Iyer, Gopalkrishnan R.
- In:
Industrial marketing management : the international …
38
(
2009
)
8
,
pp. 865-871
Persistent link: https://www.econbiz.de/10003924770
Saved in:
4
Organizational buyer behavior
Sheth, Jagdish N.
-
2010
Persistent link: https://www.econbiz.de/10003969790
Saved in:
5
A framework of technology mediation in consumer selling : implications for firms and sales management
Sharma, Arun
;
Sheth, Jagdish N.
- In:
The journal of personal selling & sales management : JPSSM
30
(
2010
)
2
,
pp. 121-129
Persistent link: https://www.econbiz.de/10003981274
Saved in:
6
The impact of the product to service shift in industrial markets and the evolution of the sales organization
Sheth, Jagdish N.
;
Sharma, Arun
- In:
Industrial marketing management : the international …
37
(
2008
)
3
,
pp. 260-269
Persistent link: https://www.econbiz.de/10003713059
Saved in:
7
Relationship management
Sheth, Jagdish N.
;
Sharma, Arun
- In:
Handbook of global supply chain management
,
(pp. 361-371)
.
2007
Persistent link: https://www.econbiz.de/10003393961
Saved in:
8
India as a global supplier of products and services : expectations and emerging challenges
Sheth, Jagdish N.
;
Sharma, Arun
- In:
Journal of Asia Pacific business
7
(
2006
)
3
,
pp. 5-21
Persistent link: https://www.econbiz.de/10003387974
Saved in:
9
E-services - a framework for growth
Sheth, Jagdish N.
;
Sharma, Arun
- In:
E-Services : opportunities and threats
,
(pp. 7-12)
.
2007
Persistent link: https://www.econbiz.de/10003490237
Saved in:
10
Evolution of the sales force in a global economy
Sheth, Jagdish N.
;
Sharma, Arun
- In:
Bringing technology to market: trends, cases, solutions
,
(pp. 77-85)
.
2007
Persistent link: https://www.econbiz.de/10003439208
Saved in:
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