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Previous studies (e.g., by Sam Peltzman) reveal powerful share-value effects of Federal Trade Commission (FTC) actions against firms for allegedly false advertising. Curi- ously, however, when the FTC announces an investigation but simultaneous settlement of the case with the advertiser, no...
Persistent link: https://www.econbiz.de/10010325615
Previous studies (e.g., by Sam Peltzman) reveal powerful share-value effects of Federal Trade Commission (FTC) actions against firms for allegedly false advertising. Curiously, however, when the FTC announces an investigation but simultaneous settlement of the case with the advertiser, no...
Persistent link: https://www.econbiz.de/10003287482