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The Meaning of a Marketing Rel...
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Beziehungsmarketing
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Ricard, Line
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Journal of financial services marketing
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1
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ECONIS (ZBW)
RePEc
21
OLC EcoSci
10
Other ZBW resources
4
USB Cologne (EcoSocSci)
1
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1
Customer loyalty to a commercial website : descriptive meta-analysis of the empirical literature and proposal of an integrative model
Toufaily, Elissar
;
Ricard, Line
;
Perrien, Jean
- In:
Journal of business research : JBR
66
(
2013
)
9
,
pp. 1436-1447
Persistent link: https://www.econbiz.de/10009757094
Saved in:
2
The mediating role of place attachment in experience and word of mouth : the case of music and film festivals
Rajaobelina, Lova
;
Dusseault, Pascale
;
Ricard, Line
- In:
International journal of arts management
21
(
2019
)
2
,
pp. 43-54
Persistent link: https://www.econbiz.de/10012060744
Saved in:
3
An integrative model of installed online trust in the financial services industry
Rajaobelina, Lova
;
Ricard, Line
;
Bergeron, Jasmin
; …
- In:
Journal of financial services marketing : JFSM
19
(
2014
)
3
,
pp. 186-197
Persistent link: https://www.econbiz.de/10010497765
Saved in:
4
Examining the influence of the social dimension of customer experience on trust towards travel agencies : the role of experiential predisposition in a multichannel context
Brun, Isabelle
;
Rajaobelina, Lova
;
Ricard, Line
;
Amiot, …
- In:
Tourism management perspectives : TMP
34
(
2020
),
pp. 1-10
Persistent link: https://www.econbiz.de/10012238252
Saved in:
5
Impact of customer experience on loyalty : a multichannel examination
Brun, Isabelle
;
Rajaobelina, Lova
;
Ricard, Line
; …
- In:
The service industries journal
37
(
2017
)
5/6
,
pp. 317-340
Persistent link: https://www.econbiz.de/10011741120
Saved in:
6
Impact of website characteristics on relationship quality : a comparison of banks financial cooperatives
Brun, Isabelle
;
Rajaobelina, Lova
;
Ricard, Line
; …
- In:
Journal of financial services marketing : JFSM
22
(
2017
)
4
,
pp. 141-149
Persistent link: https://www.econbiz.de/10011815903
Saved in:
7
E-relationship marketing : a cognitive mapping introspection in the banking sector
Brun, Isabelle
;
Durif, Fabien
;
Ricard, Line
- In:
European journal of marketing : EJM
48
(
2014
)
3/4
,
pp. 572-594
Persistent link: https://www.econbiz.de/10010371631
Saved in:
8
Classifying potential users of live chat services and chatbots
Rajaobelina, Lova
;
Ricard, Line
- In:
Journal of financial services marketing
26
(
2021
)
2
,
pp. 81-94
Persistent link: https://www.econbiz.de/10012550171
Saved in:
9
Online relationship quality : testing an integrative and comprehensive model in the banking industry
Brun, Isabelle
;
Rajaobelina, Lova
;
Ricard, Line
- In:
Journal of relationship marketing : innovations & …
15
(
2016
)
4
,
pp. 219-246
Persistent link: https://www.econbiz.de/10011633635
Saved in:
10
OCL : online customer loyalty in the service industries : scale development and validation
Toufaily, Elissar
;
Fallu, Jean-Mathieu
;
Ricard, Line
- In:
Journal of relationship marketing : innovations & …
15
(
2016
)
4
,
pp. 269-298
Persistent link: https://www.econbiz.de/10011633641
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