Showing 1 - 2 of 2
Our research intends to provide a general better understanding of consumer on-line purchasing behaviour. This paper examines consumers’ perception of a web merchant trustworthiness within the framework of signaling theory. Although consumer researchers were interested in a numerous economic...
Persistent link: https://www.econbiz.de/10011072303
Our research intends to provide a general better understanding of consumer on-line purchasing behaviour. This paper examines consumers’ perception of a web merchant trustworthiness within the framework of signaling theory. Although consumer researchers were interested in a numerous economic...
Persistent link: https://www.econbiz.de/10011073902