Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Developing a Curriculum to Enh...
Similar by person
Narrow search
Narrow search
Year of publication
From:
To:
Subject
All
Consumer behaviour
74
Konsumentenverhalten
74
Marketing
56
Marketing theory
55
Marketingtheorie
55
Marketingmanagement
50
Marketing management
49
Theorie
37
Theory
37
Beziehungsmarketing
30
Relationship marketing
30
Marktforschung
21
Internationales Marketing
20
International marketing
19
USA
18
United States
17
Lieferantenmanagement
16
Supplier relationship management
16
Verbraucher
13
Market research
12
Multinationales Unternehmen
12
Welt
12
World
12
Vereinigte Staaten
11
B-to-B-Marketing
10
Business-to-business marketing
10
Naresh K. Malhotra
10
Russell W. Belk
10
Transnational corporation
10
Personality psychology
9
Persönlichkeitspsychologie
9
Scientific method
9
Wissenschaftliche Methode
9
Corporate Social Responsibility
8
Corporate social responsibility
8
Digitale Dienste
8
Emerging economies
8
Management
8
Schwellenländer
8
Web-based service
8
more ...
less ...
Online availability
All
Undetermined
52
Free
5
Type of publication
All
Book / Working Paper
231
Article
186
Journal
2
Other
2
Type of publication (narrower categories)
All
Collection of articles of several authors
95
Sammelwerk
95
Collection of articles written by one author
91
Sammlung
91
Article in journal
64
Aufsatz in Zeitschrift
64
Festschrift
22
Reprint
17
Aufsatz im Buch
11
Book section
11
Aufsatzsammlung
10
Lehrbuch
9
Textbook
9
Mehrbändiges Werk
8
Multi-volume publication
8
Glossar enthalten
6
Glossary included
6
Arbeitspapier
2
Konferenzschrift
2
Monografische Reihe
2
Working Paper
2
Accompanied by computer file
1
Article
1
Bibliografie enthalten
1
Bibliography included
1
Biografie
1
Biography
1
Case study
1
Conference proceedings
1
Dissertation u.a. Prüfungsschriften
1
Elektronischer Datenträger als Beilage
1
Fallstudie
1
Fallstudiensammlung
1
Graue Literatur
1
Handbook
1
Handbuch
1
Interview
1
Non-commercial literature
1
Series
1
Wörterbuch
1
more ...
less ...
Language
All
English
311
Undetermined
107
German
3
Author
All
Sheth, Jagdish N.
384
Cannon, Joseph P.
37
Parvatiyar, Atul
24
Sharma, Arun
22
Holbrook, Morris B.
17
Sisodia, Rajendra
17
Krishnan, Balaji C.
14
Malhotra, Naresh K.
14
McCarthy, Edmund Jerome
14
Perreault, William D.
14
Sisodia, Rajendra S.
13
Belk, Russell W.
12
Hunt, Shelby D.
11
Kumar, V.
11
Solomon, Michael R.
10
Wind, Yoram
10
Grönroos, Christian
9
Gundlach, Gregory T.
9
Jacoby, Jacob
9
Monroe, Kent B.
9
Bettman, James R.
7
Green, Paul E.
7
Uslay, Can
7
Varadarajan, Rajan
7
Zaltman, Gerald
7
Eshghi, Abdolreza
6
Sinha, Mona
6
Homburg, Christian
5
Iyer, Gopalkrishnan R.
5
Rao, Vithala R.
5
Sethi, S.Prakash
5
Yow, John
5
Bechwati, Nada Nasr
4
Howard, John A.
4
Kiedaisch, Ingo
4
Manning, Kenneth C.
4
Gross, Barbara L.
3
Jain, Varsha
3
Kotler, Philip
3
Krohmer, Harley
3
more ...
less ...
Institution
All
University of Illinois at Urbana-Champaign. College of Commerce and Business Administration.
2
American Marketing Association
1
Freie Universität Berlin / Institut für Marketing
1
International Conference on Relationship Marketing <1996, Berlin>
1
International Conference on Relationship Marketing <1996>
1
National Conference on Social Marketing <1972, Urbana, Ill.>
1
Published in...
All
Legends in marketing
81
Legends in consumer behavior
43
Industrial marketing management : the international journal for industrial and high-tech firms
14
Journal of business research : JBR
14
Journal of the Academy of Marketing Science
12
Journal of marketing
9
Journal of marketing theory and practice
9
Journal of Business Research
8
Global business perspectives series
7
Legends in strategic marketing
6
Handbook of relationship marketing
5
Journal of marketing research : JMR
5
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
5
Journal of international marketing
4
Journal of macromarketing
4
AMS review : official publication of the Academy of Marketing Science
3
Does marketing need reform? : fresh perspectives on the future
3
European journal of marketing : EJM
3
Legends in marketing series
3
Marketing theory
3
Models of buyer behavior
3
The journal of business & industrial marketing
3
Zeitschrift für Markt-, Meinungs- und Zukunftsforschung : Vierteljahresbeiträge zu Theorie und Praxis
3
Consumer and industrial buying behavior
2
Consumer behavior : contemporary research in action
2
Insights into consumer behavior
2
International business review : the official journal of the European International Business Academy
2
International marketing review
2
Journal of global marketing
2
Journal of macromarketing : examining the interactions among markets, marketing, and society
2
Management Science
2
Operations research, Management science : OR MS ; the international literature digest
2
Review of marketing research
2
The journal of personal selling & sales management : JPSSM
2
Working Series in marketing research
2
Best practices in international marketing
1
Bringing technology to market: trends, cases, solutions
1
Business & sustainability series
1
Business horizons
1
California management review
1
more ...
less ...
Source
All
ECONIS (ZBW)
320
OLC EcoSci
48
USB Cologne (EcoSocSci)
35
RePEc
13
BASE
2
Other ZBW resources
2
EconStor
1
more ...
less ...
Showing
1
-
10
of
421
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Slotting allowances and fees : schools of thought and the views of practicing managers
Bloom, Paul N.
;
Gundlach, Gregory T.
;
Cannon, Joseph P.
-
1999
Persistent link: https://www.econbiz.de/10001391115
Saved in:
2
Essentials of marketing : a marketing strategy planning approach
Perreault, William D.
;
Cannon, Joseph P.
;
McCarthy, …
-
2017
-
15. edition
Persistent link: https://www.econbiz.de/10011414161
Saved in:
3
Resale price maintenance after leegin : behavioral, evolutionary, and institutional insights for advancing the free rider thesis
Gundlach, Gregory T.
;
Manning, Kenneth C.
;
Cannon, Joseph P.
- In:
Journal of public policy & marketing : JPP & M ; an …
36
(
2017
)
2
,
pp. 196-212
Persistent link: https://www.econbiz.de/10011770881
Saved in:
4
Relationship marketing and key account management
Cannon, Joseph P.
;
Narayandas, Narakesari
- In:
Handbook of relationship marketing
,
(pp. 407-429)
.
2000
Persistent link: https://www.econbiz.de/10001559329
Saved in:
5
Governance of international business relationships : a cross-cultural study on alternative governance modes
Homburg, Christian
;
Cannon, Joseph P.
;
Krohmer, Harley
; …
- In:
Journal of international marketing
17
(
2009
)
3
,
pp. 1-20
Persistent link: https://www.econbiz.de/10003889839
Saved in:
6
Free riding and resale price maintenance research and practice
Gundlach, Gregory T.
;
Cannon, Joseph P.
;
Manning, Kenneth C.
- In:
The antitrust bulletin : the journal of American and …
55
(
2010
)
2
,
pp. 381-422
Persistent link: https://www.econbiz.de/10008667656
Saved in:
7
Building long-term orientation in buyer-supplier relationships : the moderating role of culture
Cannon, Joseph P.
;
Doney, Patricia M.
;
Mullen, Michael R.
; …
- In:
Journal of operations management
28
(
2010
)
6
,
pp. 506-521
Persistent link: https://www.econbiz.de/10008732134
Saved in:
8
"Trust but verify"? : the performance implications of verification strategies in trusting relationships
Gundlach, Gregory T.
;
Cannon, Joseph P.
- In:
Journal of the Academy of Marketing Science
38
(
2010
)
4
,
pp. 399-417
Persistent link: https://www.econbiz.de/10008735697
Saved in:
9
The role of the sales force in value creation and appropriation : new directions for research
Blocker, Christopher P.
;
Cannon, Joseph P.
; …
- In:
The journal of personal selling & sales management : JPSSM
32
(
2012
)
1
,
pp. 15-27
Persistent link: https://www.econbiz.de/10009505541
Saved in:
10
Essentials of marketing : a marketing strategy planning approach
Perreault, William D.
;
Cannon, Joseph P.
;
McCarthy, …
-
2015
-
14. ed.
Persistent link: https://www.econbiz.de/10010345121
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
