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Factor analysis of perceptual change
Vavra, Terry G. - In: Journal of marketing research : JMR 9 (1972) 2, pp. 193-199
Persistent link: https://www.econbiz.de/10002966966
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BOOK EXCERPT - Debunking the Myths - In their new book, Loyalty Myths, the authors set out to refute common beliefs about customer retention. In this edited excerpt, they address t...
Keiningham, Timothy L.; Vavra, Terry G.; Aksoy, Lerzan; … - In: Sales & marketing management 157 (2005) 11, pp. 55-58
Persistent link: https://www.econbiz.de/10006423581
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Constructive Cynicism - Not all highly touted new management practices warrant adoption.
Keiningham, Timothy L.; Vavra, Terry G.; Aksoy, Lerzan - In: Marketing management : a quarterly business management … 15 (2006) 6, pp. 29-36
Persistent link: https://www.econbiz.de/10007387945
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Selling After the Sale
Vavra, Terry G. - In: Bank marketing : ... an affiliate of American Bankers … 27 (1995) 1, pp. 27-32
Persistent link: https://www.econbiz.de/10007211611
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Features - Customer Research, Not Marketing Research - The needed evolution in marketing research is respecting relationships with customers
Pruden, Douglas R.; Vavra, Terry G. - In: Marketing research : a magazine of management and … 12 (2000) 2, pp. 15-22
Persistent link: https://www.econbiz.de/10007117533
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EVALUATING NEW PRODUCTS
Green, Paul E.; Krieger, Abba M.; Vavra, Terry G. - In: Marketing research : a magazine of management and … 9 (1997) 4, pp. 12-21
Persistent link: https://www.econbiz.de/10007128288
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The Brand-Customer Connection - To optimize profits, firms must unite brand- and customer-centric measures.
Keiningham, Timothy L.; Aksoy, Lerzan; Perkins-Munn, Tiffany - In: Marketing management : a quarterly business management … 14 (2005) 4, pp. 33-37
Persistent link: https://www.econbiz.de/10007227194
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Controlling the Grapevine - How to measure and manage word of mouth.
Pruden, Douglas R.; Vavra, Terry G. - In: Marketing management : a quarterly business management … 13 (2004) 4, pp. 24-30
Persistent link: https://www.econbiz.de/10007229496
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CUSTOMER DELIGHT AND THE BOTTOM LINE - When Roche Diagnostics adopted a strategy to move customers beyond satisfaction and market share, profitability soared.
Keiningham, Timothy L.; Goddard, Melinda K.M.; Vavra, … - In: Marketing management : a quarterly business management … 8 (1999) 3, pp. 57-63
Persistent link: https://www.econbiz.de/10007244314
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A longitudinal examination of the asymmetric impact of employee and customer satisfaction on retail sales
Keiningham, Timothy L.; Aksoy, Lerzan; Cooil, Bruce; … - In: Managing service quality : MSQ ; an international journal 16 (2006) 5, pp. 442-459
Persistent link: https://www.econbiz.de/10007295668