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Benchmarking sales forecasting management
Mentzer, John T.; Bienstock, Carol C.; Kahn, Kenneth B. - In: Business Horizons 42 (1999) 3, pp. 48-56
Persistent link: https://www.econbiz.de/10005438941
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Marketing's Integration with Other Departments
Kahn, Kenneth B.; Mentzer, John T. - In: Journal of Business Research 42 (1998) 1, pp. 53-62
Persistent link: https://www.econbiz.de/10005473818
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Norms that distinguish between marketing and manufacturing
Kahn, Kenneth B.; Mentzer, John T. - In: Journal of Business Research 30 (1994) 2, pp. 111-118
Persistent link: https://www.econbiz.de/10005474209
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Forecasting technique familiarity, satisfaction, usage, and application
Mentzer, John T. - In: Journal of forecasting 14 (1995) 5, pp. 465-476
Persistent link: https://www.econbiz.de/10001188608
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Marketing's Integration with Other Departments
Kahn, Kenneth B.; Mentzer, John T. - In: Journal of business research : JBR 42 (1998) 1, pp. 53-62
Persistent link: https://www.econbiz.de/10006733630
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Norms that Distinguish between Marketing and Manufacturing
Kahn, Kenneth B.; Mentzer, John T. - In: Journal of business research : JBR 30 (1994) 2, pp. 111-118
Persistent link: https://www.econbiz.de/10006744792
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"Demand Collaboration: Effects on Knowledge Creation, Relationships, and Supply Chain Performance"
Kahn, Kenneth B.; Maltz, Elliot N.; Mentzer, John T. - In: Journal of business logistics : JBL 27 (2006) 2, pp. 191-226
Persistent link: https://www.econbiz.de/10007592585
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FOCUS ON KNOWLEDGE - Benchmarking Sales Forecasting Management - Predicting the future is reaching new levels of quality and accuracy with these best sales forecasting practices
Mentzer, John T.; Bienstock, Carol C.; Kahn, Kenneth B. - In: Business horizons 42 (1999) 3, pp. 48-56
Persistent link: https://www.econbiz.de/10006192962
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Logistics and interdepartmental integration
Kahn, Kenneth B.; Mentzer, John T. - In: International journal of physical distribution & … 26 (1996) 8, pp. 6-14
Persistent link: https://www.econbiz.de/10005991864
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FORECASTING IN CONSUMER AND INDUSTRIAL MARKETS
Kahn, Kenneth B.; Mentzer, John T. - In: The journal of business forecasting : methods & systems 14 (1995) 2, pp. 21-28
Persistent link: https://www.econbiz.de/10007334569