Narrow search
Showing 1 - 10 of 33
Cover Image
Organizing and implementing the marketing effort : text and cases
Cespedes, Frank V. - 1991
Persistent link: https://www.econbiz.de/10000824034
Cover Image
Aligning strategy and sales : the choices, systems, and behaviors that drive effective selling
Cespedes, Frank V. - 2014
Persistent link: https://www.econbiz.de/10010411337
Cover Image
Concurrent marketing : integrating product, sales, and service
Cespedes, Frank V. - 1995
Persistent link: https://www.econbiz.de/10004302860
Cover Image
Managing marketing linkages : text, cases, and readings
Cespedes, Frank V. - 1996
Persistent link: https://www.econbiz.de/10004307656
Cover Image
Organizing and implementing the marketing effort : text and cases
Cespedes, Frank V. - 1991 - 2. [Dr.]
Persistent link: https://www.econbiz.de/10004126680
Cover Image
Selling after the crisis : senior executives must understand how dramatically the process needs to change
Cespedes, Frank V. - In: Harvard business review : HBR 99 (2021) 2, pp. 52-57
Persistent link: https://www.econbiz.de/10012548834
Cover Image
Keeping Mum as the Project Goes Under: Toward an Explanatory Model
Smith, H.Jeff; Keil, Mark; Depledge, Gordon - In: Journal of management information systems : JMIS 18 (2001) 2, pp. 189-228
Persistent link: https://www.econbiz.de/10006977242
Cover Image
Managing Privacy: Information Technology and Corporate America
Smith, H.Jeff; Moss, Laurence S. - In: Southern economic journal 62 (1995) 2, pp. 514-515
Persistent link: https://www.econbiz.de/10006680385
Cover Image
Marketing - Information Privacy and Marketing: What the U.S. Should (and Shouldn't) Learn from Europe
Smith, H.Jeff - In: California management review : CMR 43 (2001) 2, pp. 8-33
Persistent link: https://www.econbiz.de/10006620562
Cover Image
The Impact of Ethical Climate on Project Status Misreporting
Smith, H.Jeff; Thompson, Ron; Iacovou, Charalambos - In: Journal of business ethics : JOBE 90 (2009) 4, pp. 577-592
Persistent link: https://www.econbiz.de/10008335882