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Putsis Jr, William P.
12
Bayus, Barry L.
3
Sen, Subrata K.
2
Balasubramanian, Sridhar
1
Cotterill, Ronald W.
1
Danaher, Peter J.
1
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Journal of marketing research : JMR
4
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
Applied economics
1
Business strategy review
1
Journal of macromarketing : examining the interactions among markets, marketing, and society
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OLC EcoSci
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1
Audience Characteristics and Bundling: A Hedonic Analysis of Magazine Advertising Rates
Koschat, Martin A.
;
Putsis Jr, William P.
- In:
Journal of marketing research : JMR
39
(
2002
)
2
,
pp. 262-273
Persistent link: https://www.econbiz.de/10006654128
Saved in:
2
RESEARCH NOTES AND COMMUNICATIONS - Marketing-Mix Variables and the Diffusion of Successive Generations of a Technological Innovation
Danaher, Peter J.
;
Hardie, Bruce G.S.
;
Putsis Jr, William P.
- In:
Journal of marketing research : JMR
38
(
2001
)
4
,
pp. 501-514
Persistent link: https://www.econbiz.de/10006656371
Saved in:
3
RESEARCH NOTES AND COMMUNICATIONS - An Empirical Analysis of Firms' Product Line Decisions
Putsis Jr, William P.
;
Bayus, Barry L.
- In:
Journal of marketing research : JMR
38
(
2001
)
1
,
pp. 110-118
Persistent link: https://www.econbiz.de/10006659704
Saved in:
4
A: ORGANIZATIONAL DYNAMICS - Product proliferation: An empirical analysis of product line determinants and market outcomes
Bayus, Barry L.
;
Putsis Jr, William P.
- In:
Operations research, Management science : OR MS ; the …
40
(
2000
)
2
,
pp. 133-136
Persistent link: https://www.econbiz.de/10006516573
Saved in:
5
Buying or Just Browsing? The Duration of Purchase Deliberation
Putsis Jr, William P.
;
Srinivasan, Narasimhan
- In:
Journal of marketing research : JMR
31
(
1994
)
3
,
pp. 393-402
Persistent link: https://www.econbiz.de/10006687039
Saved in:
6
Should NFL blackouts be banned?
Putsis Jr, William P.
;
Sen, Subrata K.
- In:
Applied economics
32
(
2000
)
12
,
pp. 1495-1508
Persistent link: https://www.econbiz.de/10007674688
Saved in:
7
Product Proliferation: An Empirical Analysis of Product Line Determinants and Market Outcomes - Are two better than one? Not always!
Bayus, Barry L.
;
Putsis Jr, William P.
- In:
Marketing science : the marketing journal of the …
18
(
1999
)
2
,
pp. 137-153
Persistent link: https://www.econbiz.de/10006912496
Saved in:
8
Articles - Winners and Losers: Redistribution and the Use of Economic Impact Analysis in Marketing
Putsis Jr, William P.
- In:
Journal of macromarketing : examining the interactions …
18
(
1998
)
1
,
pp. 24-33
Persistent link: https://www.econbiz.de/10006918326
Saved in:
9
Mixing Behavior in Cross-Country Diffusion
Putsis Jr, William P.
;
Balasubramanian, Sridhar
; …
- In:
Marketing science : the marketing journal of the …
16
(
1997
)
4
,
pp. 354-369
Persistent link: https://www.econbiz.de/10006921486
Saved in:
10
Are Brand Promotions Just a Zero-Sum Game - Or Can They Increase the Size of the Pie?
Putsis Jr, William P.
- In:
Business strategy review
9
(
1998
)
3
,
pp. 21-32
Persistent link: https://www.econbiz.de/10007190022
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