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Audience Characteristics and Bundling: A Hedonic Analysis of Magazine Advertising Rates
Koschat, Martin A.; Putsis Jr, William P. - In: Journal of marketing research : JMR 39 (2002) 2, pp. 262-273
Persistent link: https://www.econbiz.de/10006654128
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RESEARCH NOTES AND COMMUNICATIONS - Marketing-Mix Variables and the Diffusion of Successive Generations of a Technological Innovation
Danaher, Peter J.; Hardie, Bruce G.S.; Putsis Jr, William P. - In: Journal of marketing research : JMR 38 (2001) 4, pp. 501-514
Persistent link: https://www.econbiz.de/10006656371
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RESEARCH NOTES AND COMMUNICATIONS - An Empirical Analysis of Firms' Product Line Decisions
Putsis Jr, William P.; Bayus, Barry L. - In: Journal of marketing research : JMR 38 (2001) 1, pp. 110-118
Persistent link: https://www.econbiz.de/10006659704
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A: ORGANIZATIONAL DYNAMICS - Product proliferation: An empirical analysis of product line determinants and market outcomes
Bayus, Barry L.; Putsis Jr, William P. - In: Operations research, Management science : OR MS ; the … 40 (2000) 2, pp. 133-136
Persistent link: https://www.econbiz.de/10006516573
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Buying or Just Browsing? The Duration of Purchase Deliberation
Putsis Jr, William P.; Srinivasan, Narasimhan - In: Journal of marketing research : JMR 31 (1994) 3, pp. 393-402
Persistent link: https://www.econbiz.de/10006687039
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Should NFL blackouts be banned?
Putsis Jr, William P.; Sen, Subrata K. - In: Applied economics 32 (2000) 12, pp. 1495-1508
Persistent link: https://www.econbiz.de/10007674688
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Product Proliferation: An Empirical Analysis of Product Line Determinants and Market Outcomes - Are two better than one? Not always!
Bayus, Barry L.; Putsis Jr, William P. - In: Marketing science : the marketing journal of the … 18 (1999) 2, pp. 137-153
Persistent link: https://www.econbiz.de/10006912496
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Articles - Winners and Losers: Redistribution and the Use of Economic Impact Analysis in Marketing
Putsis Jr, William P. - In: Journal of macromarketing : examining the interactions … 18 (1998) 1, pp. 24-33
Persistent link: https://www.econbiz.de/10006918326
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Mixing Behavior in Cross-Country Diffusion
Putsis Jr, William P.; Balasubramanian, Sridhar; … - In: Marketing science : the marketing journal of the … 16 (1997) 4, pp. 354-369
Persistent link: https://www.econbiz.de/10006921486
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Are Brand Promotions Just a Zero-Sum Game - Or Can They Increase the Size of the Pie?
Putsis Jr, William P. - In: Business strategy review 9 (1998) 3, pp. 21-32
Persistent link: https://www.econbiz.de/10007190022