This paper compares and contrasts two methods of obtaining opinions using questionnaires. As the name suggests, a conjoint study makes it possible to consider several attributes jointly. Conjoint analysis is a statistical method to analyse preferences. However, conjoint analysis requires a...

Villa Soft Drinks Ltd, established in 1884, manufactures and bottles spring waters and carbonates for both the growing adult soft drinks market and the more traditional soft drinks market. The company employs just over 100 people split between the manufacturing site in Sunderland and the head...

Environmental issues have become a hot topic recently, especially those surrounding industrial outputs. Effluents, emissions, outflows, by-products, waste materials, product de-commissioning, land reclamation and energy consumption are all the subject of monitoring, either under new legislation...

The importance of emotion in consumer preference is explored in the subject of Kansei Engineering. The Kansei methodology has been successfully adopted by many large companies in recent years. Currently, a European Union Fifth framework project called 'Kensys' (Kansei Engineering System) is...