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Marketing planning in small businesses

Ekwulugo, Frances - In: Entrepreneurship marketing : principles and practice of …, (pp. 356-366). 2011

Persistent link: https://www.econbiz.de/10008822513

Entrepreneurship marketing : principles and practice of SME marketing

Nwankwo, Sonny (ed.); Gbadamosi, Ayantunji (ed.) - 2020 - Second edition

Persistent link: https://www.econbiz.de/10012134383

Market orientation, learning orientation and business performance : the mediating role of innovation

Mahmoud, Mahmoud Abdulai; Blankson, Charles; … - In: The international journal of bank marketing : IJBM 34 (2016) 5, pp. 623-648

Persistent link: https://www.econbiz.de/10011606138

Entrepreneurship Marketing : Principles and Practice of SME Marketing

Nwankwo, Sonny - 2020 - 2nd ed.

Cover -- Half Title -- Title -- Copyright -- Contents -- Preface -- 1 Marketing in small and medium-sized enterprises: an introduction -- 2 Small and medium enterprises marketing: innovation and sustainable economic growth perspective -- 3 The role and relevance model of marketing in small and...

Persistent link: https://www.econbiz.de/10012223082

Entrepreneurship marketing : principles and practice of SME marketing

Nwankwo, Sonny (contributor); … - 2011

Persistent link: https://www.econbiz.de/10008757892

Contemporary issues in entrepreneurship marketing : sustainability, ethics and social responsibility

Nwankwo, Sonny; Richards, Darlington - In: Entrepreneurship marketing : principles and practice of …, (pp. 367-384). 2011

Persistent link: https://www.econbiz.de/10008822512

Entrepreneurship marketing : principles and practice of SME marketing

Nwankwo, Sonny (ed.); Gbadamosi, Ayantunji (ed.) - 2020 - Second edition

Persistent link: https://www.econbiz.de/10013180588

Dynamics of marketing in African nations

Nwankwo, Sonny (ed.); Aiyeku, Joseph F. (contributor) - 2002

Persistent link: https://www.econbiz.de/10013549503