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Management accounting

Jackson, Steve; Sawyers, Roby - 2006 - Internat. student ed.

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Managerial accounting : a focus on decision making

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Managerial accounting : a focus on ethical decision making

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Managerial ACCT : [what's inside: a student-tested, faculty-approved-approach to learning managerial accounting ...]

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Cult of analytics : driving online marketing strategies using web analytics

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Cult of analytics : data analytics for marketing

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Prologue -- Acknowledgements -- Praise for cult of analytics -- Foreword -- Introduction : the day that changed my life -- The hub and spoke method -- Reach, engage, activate and nurture (REAN) -- Key performance indicators (KPIS) -- Planning a business case -- Tools & data -- Segmentation &...

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Cult of analytics : data analytics for marketing

Jackson, Steve - 2016 - Second edition.

1. The hub and spoke method -- 2. Reach, engage, activate and nurture -- 3. Key performance indicators -- 4. Planning analytics business casees and wins you can share -- 5. Tools and data -- 6. Segmentation and personas -- 7. Testing personas to improve conversion -- 8. Using data and telling...

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Cult of analytics : driving online marketing strategies using Web analytics

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