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A key international marketing decision for many Chinese (and firms from other emerging markets) is whether to internationalise their own brands - labelled by the Chinese as OBM (Original or Own Brand Manufacturing) - or to be international players by acting as contract manufacturers (labelled by...
A key international marketing decision for many Chinese (and firms from other emerging markets) is whether to internationalise their own brands - labelled by the Chinese as OBM (Original or Own Brand Manufacturing) - or to be international players by acting as contract manufacturers (labelled by...
The 1998-2011 New Deal for Communities Programme was designed to change 39 deprived English areas, with regard to place- and people-based outcomes. A key mechanism for identifying change was a biennial household survey undertaken in both NDC and comparator areas. Because this survey involved...
The New Deal for Communities (NDC) programme is an ambitious English area-based initiative which aims, over 10 years, to transform 39 deprived neighbourhoods in relation to six outcomes: crime, education, health, worklessness, housing and the community. Data indicate modest programme-wide change...