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Dancing on our bones : New Zealand, South Africa, rugby and racism
Richards, Trevor - 1999
Persistent link: https://www.econbiz.de/10004594268
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MEASURING BRAND EQUITY - Talking to the heart and the head - Brand equity matters: It's how we add shareholder value. To measure it, we need to combine both rational and emotional...
Richards, Trevor - In: ADMAP : for decisionmakers in advertising, marketing, … 41 (2006) 3, pp. 47-50
Persistent link: https://www.econbiz.de/10006747493
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Using the conversion model to optimize customer retention
Richards, Trevor - In: Managing service quality : MSQ ; an international journal 6 (1996) 4, pp. 48-52
Persistent link: https://www.econbiz.de/10007202139