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Beyond brand narcissism
Mitchell, Alan - In: Beyond branding : [how the new values of transparency …, (pp. 36-55). 2003
Persistent link: https://www.econbiz.de/10001830138
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The rise of volunteered personal information
Mitchell, Alan - In: Journal of direct, data and digital marketing practice … 12 (2010/11) 2, pp. 154-164
Persistent link: https://www.econbiz.de/10008747752
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From data hoarding to data sharing
Mitchell, Alan - In: Journal of direct, data and digital marketing practice … 13 (2011/12) 4, pp. 325-334
Persistent link: https://www.econbiz.de/10009748197
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McKitterick's conundrum
Mitchell, Alan - In: The journal of brand management : an international journal 20 (2012/13) 2, pp. 80-95
Persistent link: https://www.econbiz.de/10009688915
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From data hoarding to data sharing
Mitchell, Alan - In: Journal of direct, data and digital marketing practice … 13 (2011/12) 4, pp. 325-334
Persistent link: https://www.econbiz.de/10010146196
Cover Image
The rise of volunteered personal information
Mitchell, Alan - In: Journal of direct, data and digital marketing practice … 12 (2010/11) 2, pp. 154-164
Persistent link: https://www.econbiz.de/10009869338
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Right side up : building brands in the age of the organized consumer
Mitchell, Alan - 2001
Persistent link: https://www.econbiz.de/10009605974
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Reinventing direct marketing - with VRM inside
Mitchell, Alan; Henderson, Iain; Searls, Doc - In: Journal of direct, data and digital marketing practice … 10 (2008/09) 1, pp. 3-15
Persistent link: https://www.econbiz.de/10003763928
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The new bottom line : bridging the value gaps that are undermining your business
Mitchell, Alan; Bauer, Andreas; Hausruckinger, Gerhard - 2003
Persistent link: https://www.econbiz.de/10004662134
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McKitterick's Conundrum
Mitchell, Alan - In: The journal of brand management : an international journal 20 (2012) 2, pp. 80-95
Persistent link: https://www.econbiz.de/10010045191