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ADMAP : for decisionmakers in advertising, marketing, media, planning & research
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Wayside Pulpit - Why over-complicate press readership research? There's a simple solution: Split newspapers from magazines.
Hulks, Bob
- In:
ADMAP : for decisionmakers in advertising, marketing, …
37
(
2002
)
6
,
pp. 13
Persistent link: https://www.econbiz.de/10006767795
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MEDIA RESEARCH - 'It can't go on like this much longer' - Radical re-thinking is needed before the UK's joint industry media research hits the wall.
Hulks, Bob
- In:
ADMAP : for decisionmakers in advertising, marketing, …
36
(
2001
)
2
,
pp. 26-29
Persistent link: https://www.econbiz.de/10006775668
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REGULARS - Wayside Pulpit - Is this the time for a re-build of UK TV audience research? Why not fix the quality first?
Hulks, Bob
- In:
ADMAP : for decisionmakers in advertising, marketing, …
34
(
1999
)
4
,
pp. 57
Persistent link: https://www.econbiz.de/10006782434
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