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Socially Responsible Distribution: Strategies for Reaching the Bottom of the Pyramid
Vachani, Sushil; Smith, N.Craig - In: California management review : CMR 50 (2008) 2, pp. 52-84
Persistent link: https://www.econbiz.de/10007980085
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Socially Responsible Pricing: Lessons from the Pricing of AIDS Drugs in Developing Countries
Vachani, Sushil; Smith, N.Craig - In: California management review : CMR 47 (2004) 1, pp. 117
Persistent link: https://www.econbiz.de/10006608198
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Integrating Social Responsibility and Marketing Strategy: An Introduction
Bhattacharya, C.S.; Smith, N.Craig; Vogel, David - In: California management review : CMR 47 (2004) 1, pp. 6-8
Persistent link: https://www.econbiz.de/10006608204
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SOCIAL ISSUES - Corporate Social Responsibility: Whether or How?
Smith, N.Craig - In: California management review : CMR 45 (2003) 4, pp. 52-76
Persistent link: https://www.econbiz.de/10006612294
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Deception in Marketing Research: Ethical, Methodological, and Disciplinary Implications
Kimmel, Allan J.; Smith, N.Craig - In: Psychology & marketing 18 (2001) 7, pp. 663-690
Persistent link: https://www.econbiz.de/10006978817
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Deception in Retailer High-Low Pricing: A "Rule of Reason" Approach
Kaufmann, Patrick J.; Smith, N.Craig; Ortmeyer, Gwendolyn K. - In: Journal of retailing 70 (1994) 2, pp. 115-138
Persistent link: https://www.econbiz.de/10006636145
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The Management Research Handbook
Smith, N.Craig; Dainty, Paul - In: R & D management 23 (1993) 1, pp. 81
Persistent link: https://www.econbiz.de/10006638456
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Bounded goodness: marketing implications of Drucker on corporate responsibility
Smith, N.Craig - In: Journal of the Academy of Marketing Science 37 (2009) 1, pp. 73-84
Persistent link: https://www.econbiz.de/10008210604
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Commercializing Social Interaction: The Ethics of Stealth Marketing
Martin, Kelly D.; Smith, N.Craig - In: Journal of public policy & marketing : JPP & M ; an … 27 (2008) 1, pp. 45-56
Persistent link: https://www.econbiz.de/10007995622
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Out of Left Field
Smith, N.Craig - In: Business strategy review 18 (2007) 2, pp. 55-60
Persistent link: https://www.econbiz.de/10007740975