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Mobile devices are used to initiate shopping or enhance traditional shopping experiences. The integration of m-commerce with social networking sites enables marketers to provide really personalized offers to customers. The basis for that is an in-depth understanding of customers’ needs...
The purpose of the paper is to analyze mobile payments in the mobile commerce scenario. Therefore, we first classify the mobile payment in the mobile commerce scenario by explaining general offer models, charging concepts, and intermediaries. Second, we describe the mobile payment reference...
Recently, companies start realizing the necessity to equip their mobile workforce with a mobile solution. But this is not enough to integrate the mobile workforce into the business process. Therefore it is necessary to find for each mobile employee a mobile solution that supports his/her whole...
An important condition of business profit in mobile commerce offers in the B2C area is the availability of wide accepted mobile payment procedures. The contribution considers mobile payment on the perspective of diffusion theory and analyses which relative advantages could arise by using mobile...