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Determinants of customer acceptance for mobile data services : an empirical analysis with formative constructs

Pousttchi, Key; Goeke, Laura - In: International journal of electronic business 9 (2011) 1/2, pp. 26-43

Persistent link: https://www.econbiz.de/10009851680

Conditions for acceptance and usage of mobile payment procedures

Pousttchi, Key - In: The Second International Conference on Mobile Business …, (pp. 201-210). 2003

Persistent link: https://www.econbiz.de/10003625737

An apple a day – how the platform economy impacts value creation in the healthcare market

Gleiss, Alexander; Kohlhagen, Marco; Pousttchi, Key - In: Electronic Markets 31 (2021) 4, pp. 849-876

The healthcare industry has been slow to adopt new technologies and practices. However, digital and data-enabled innovations diffuse the market, and the COVID-19 pandemic has recently emphasized the necessity of a fundamental digital transformation. Available research indicates the relevance of...

Persistent link: https://www.econbiz.de/10014502103

Surrounded by middlemen : how multi-sided platforms change the insurance industry

Pousttchi, Key; Gleiss, Alexander - In: Electronic markets : the international journal on … 29 (2019) 4, pp. 609-629

Persistent link: https://www.econbiz.de/10012139635

Handbook of research on mobile marketing management

Pousttchi, Key (contributor); … - 2010

1. Mobile Marketing Management -- 2. Reviewing Mobile Marketing Research to Date -- 3. Framework for Mobile Marketing -- 4. Factors Affecting Mobile Advertising -- 5. Advertising Challenges in Ubiquitous Media Environments -- 6. Segmentation Challenges Posed by Transnationals in Mobile Marketing...