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Why is so little marketing res...
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4
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4
Giroud, Axèle
4
Park, Byung Il
4
Perez, Lourdes
4
Jobber, David
3
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3
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2
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Mirza, Hafiz
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1
The implementation of international advertising strategies : an exploratory study in Latin America
Fastoso, Fernando
;
Whitelock, Jeryl
- In:
International marketing review
29
(
2012
)
3
,
pp. 313-335
Persistent link: https://www.econbiz.de/10009569998
Saved in:
2
International advertising strategy : some thoughts on subjectivity and decision-making in the standardization decision
Whitelock, Jeryl
;
Fastoso, Fernando
- In:
Handbook of research in international marketing
,
(pp. 179-189)
.
2011
Persistent link: https://www.econbiz.de/10009385442
Saved in:
3
Regionalization vs. globalization in advertising research : insights from five decades of academic study
Fastoso, Fernando
;
Whitelock, Jeryl
- In:
Journal of international management
16
(
2010
)
1
,
pp. 32-42
Persistent link: https://www.econbiz.de/10003975169
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4
Theories of internationalisation and their impact on market entry
Whitelock, Jeryl
-
2008
Persistent link: https://www.econbiz.de/10003655217
Saved in:
5
The influence of promotional activity and different electoral systems on voter turnout : a study of the UK and German Euro elections
Whitelock, Amy
;
Whitelock, Jeryl
;
Heerde, Jennifer van
- In:
European journal of marketing : EJM
44
(
2010
)
3/4
,
pp. 401-420
Persistent link: https://www.econbiz.de/10008650072
Saved in:
6
Acquisition of marketing knowledge in small and medium-sized IJVs : the role of compatibility between parents
Park, Byung Il
;
Whitelock, Jeryl
;
Giroud, Axèle
- In:
Management decision : MD
47
(
2009
)
8
,
pp. 1340-1356
Persistent link: https://www.econbiz.de/10009524498
Saved in:
7
Inter-firm market orientation as antecedent of knowledge transfer, innovation and value creation in networks
Cambra-Fierro, Jesús
;
Florin, Juan M.
;
Perez, Lourdes
; …
- In:
Management decision : MD
49
(
2011
)
3
,
pp. 444-467
Persistent link: https://www.econbiz.de/10009155509
Saved in:
8
30th anniversary issue
Whitelock, Jeryl
(
contributor
)
-
2013
Persistent link: https://www.econbiz.de/10009730624
Saved in:
9
An updated overview of research published in the International Marketing Review : 1983 to 2011
Malhotra, Naresh K.
;
Wu, Lan
;
Whitelock, Jeryl
- In:
International marketing review
30
(
2013
)
1
,
pp. 7-20
Persistent link: https://www.econbiz.de/10009730631
Saved in:
10
Learning about customers : managing B2B alliances between small technology startups and industry leaders
Perez, Lourdes
;
Whitelock, Jeryl
;
Florin, Juan M.
- In:
European journal of marketing : EJM
47
(
2013
)
3/4
,
pp. 431-462
Persistent link: https://www.econbiz.de/10009733025
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