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Analyzing the forwarding behavior in mobile viral marketing : an empirical study
Wiedemann, Dietmar G.; Haunstetter, Tobias; Pousttchi, Key - In: Handbook of research on mobile marketing management, (pp. 381-400). 2010
Persistent link: https://www.econbiz.de/10003919392
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Determinants of customer acceptance for mobile data services : an empirical analysis with formative constructs
Pousttchi, Key; Goeke, Laura - In: International journal of electronic business 9 (2011) 1/2, pp. 26-43
Persistent link: https://www.econbiz.de/10009260826
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Requirements for personalized M-commerce : what drives consumers' use of social networks?
Becker, Laura; Pousttchi, Key - In: Journal of electronic commerce in organizations : the … 11 (2013) 4, pp. 19-36
Persistent link: https://www.econbiz.de/10010252891
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Ausgestaltung mobiler Bezahlverfahren : Ergebnisse der Studie MP3
Wiedemann, Dietmar; Goeke, Laura; Pousttchi, Key - In: Mobile und ubiquitäre Informationssysteme - …, (pp. 94-107). 2008
Persistent link: https://www.econbiz.de/10003737923
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Exploring the digitalization impact on consumer decision-making in retail banking
Pousttchi, Key; Dehnert, Maik - In: Electronic markets : the international journal on … 28 (2018) 3, pp. 265-286
Persistent link: https://www.econbiz.de/10011914529